Tell a better brand story

Tell a better brand story

The old saying “He who tells the best story wins” has proven true in all areas of life, across the world, and down through the centuries.   But yet, too many business owners fail to apply this principle to their business, and are getting beaten in the marketplace by...
8 tips for implementing a strategic plan in the midst of your whirlwind

8 tips for implementing a strategic plan in the midst of your whirlwind

The enemy of strategic plan execution is the constant demands of people’s day jobs. The book “The 4 Disciplines of Execution” calls this problem the “whirlwind” and describes it as “the massive amount of energy that’s necessary just to keep your operation going on a...
Hamilton, Napoleon and why every company needs a strategic plan

Hamilton, Napoleon and why every company needs a strategic plan

In 1805, Britain risked being invaded by Napoleon’s forces. The Battle of Trafalgar would become a decisive battle thanks to one strategic decision. As they prepared for battle, the British — led by Admiral Nelson — had a fleet of 27 ships, while the combined French...
Setting your business up for repeat success

Setting your business up for repeat success

For over a century since winning the World Series in 1908, the Chicago Cubs struggled largely due to a lack of investment and commitment to create not only a team that could achieve success for one season, but could enjoy repeated success over many seasons. Every now...
Don’t Confuse Mission & Vision

Don’t Confuse Mission & Vision

Interchangeably using “Mission” and “Vision” can unintentionally create confusion, as Mission and Vision should be distinct, mutually reinforcing ideas that catalyze your organization to achieve its unique purpose. Mission is the compelling reason your organization...

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