Most companies goal setting process is ineffective

The goal setting process in many organizations works as follows.  Somewhere around the end of the calendar year the owner goes away for a half or full day with their moleskin journal for a think session, where they sketch out what they would like their business to achieve over the next year.  The moleskin journal notes are typed into an impressive PowerPoint deck and presented to everyone in the company sometime in January.

A wise military saying is “No plan survives contact with the enemy” – likewise, just telling your team what the goals & plan for the year is without reinforcing mechanisms, ensures that your goals & plan won’t survive contact with the realities of your business.

The following kinds of things happen to unintentionally undermine the owner’s intent for the year:

  • Well-meaning department heads create goals for their own departments that don’t quiet sync with the owner’s goals.
  • A few over eager employees even create yet another set of goals for themselves disconnected from the owners goals and their department leader’s goals.
  • Added to the challenges of the multiple goal setting approaches, everyone – the owner included – gets swept away in the whirlwind of working “in” the business.
  • Checking in on the goals throughout the year varies from nonexistent to inconsistent.

Fast forward twelve months, and it’s no wonder yet another year has slipped away without the company achieving what the owner intended.  The goal setting process is ineffective, and worse, the company doesn’t get done what is most critical to the success of the business.

The Traction® Component

All six components of the EOS® are vitally important.  A business cannot become its best without strengthening each of the other five components of Vision, People, Data, Issues, and Process.  But the Traction® component is where businesses see much of the benefit of strengthening the other five components bear fruit – the business is getting more of the most important things done.


So What?

A leading contention of the EOS® process is that you can’t run your business on multiple operating systems – you must choose one.  That principle can be applied to virtually all aspects of your business, but the goal setting & evaluation process may be the single most vital area to apply this maxim to.

Your company is perfectly designed to get the results it is getting – if you are not happy with the results then read Part 2 of this blog post.


Next Steps

  • Read Chapter 8 of Traction “The Traction Component” and implement the Rocks in your organization.
  • Visit and schedule a call with us for a complimentary Company, Team or Leader diagnostic.


About The Author

Tom Barrett is a Professional EOS Implementer™ and the CEO of Navigate the Journey, a Nashville based firm that helps entrepreneurs get what they want from their business and life.


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