While great leaders look outside their organizations to learn from the mistakes and best practices of others, there is a danger in endlessly searching for that elusive ‘magic bullet’ they feel is missing from their company.  Too many times leaders read a book, attend a conference, or have conversations with other entrepreneurs about what led to breakthrough success, and then return to their business and attempt to implement that one idea.

Why your team keeps rejecting your flavor of the month ideas

Leaders who keep lurching from one theoretical idea to the next, wear their team out because:

#1 – Your team wasn’t there.  You read the entire book or heard the conversation of one idea in its larger context – but your team is just hearing that sliver of an idea without the proper context.

#2 – Most theoretical ideas are isolated to one thing.  Rarely is breakthrough business performance isolated to just ‘one thing’.  Enduring business success requires getting multiple key aspects of the business right.

#3 – Humans require fair process.  As a leader, you likely were wrestling with the issue for years before you came across a potential solve.  When you present that idea to your team, they are likely just beginning to wrestle with the issue for the first time.  They need time and due process to come to a place of accepting the idea.

#4 – Most ideas lack practical implementation steps.  I’ve often seen business leaders fail to practically implement the theoretical ideas in a book in the real world of their company.  It’s usually much easier to understand the theory, than to make that theory work in the real world.

#5 – Changed thinking alone won’t change outcomes.  Only changed behavior leads to changed outcomes.



Ideas alone won’t change your business:

  • Ideas don’t lead to outcomes – actions lead to outcomes
  • Ideas that worked in another context may not be right for your context
  • Ideas are mental models, not practical ‘how to’ action plans
  • Ideas that worked at a large enterprise with 250,000 or more employees like Google are likely not going to work at an entrepreneurial company with 25 to 250 employees


From theory to action – Traction®

For years, I was a voracious consumer of business ideas and theory, but continued to be frustrated with not being able to translate that great theory into desired outcomes.  That changed after reading the book Traction, by Gino Wickman.  Traction presents the simple, real world practical tools that get owners the results they want while strengthening the six key components all entrepreneurial businesses must become stronger in: 

  • Vision – getting everyone 100% on the same page about where the business and how its going to get there
  • People – you can’t achieve a great vision without great people
  • Data – run your business on the right set of objective predictive lead measures
  • Issues – continually identify, discuss & solve the most critical issues facing the business
  • Process – scale your business by documenting your core processes
  • Traction – create a healthy culture of discipline and accountability where everyone is focused on their most important priorities


Ready to land the plane?

The Entrepreneurial Operating System® is the set of simple, real world tools described in the book Traction.  If you are ready to stop the endless circling of the business ideas airport, and you are ready to get what you want from your business, then visit navigatethejourney.com and Schedule A Call with Tom Barrett, a Nashville based Professional EOS Implementer™.


About The Author

Tom Barrett is a Professional EOS Implementer™ and the CEO of Navigate the Journey, a Nashville based firm that specializes in helping entrepreneurs get what they want from their business and life.


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