Signs your business needs to gain Traction® by implementing the Entrepreneurial Operating System®

You are not getting the results you want

Vision is unclear and not shared by all

The right people are not in the right seats

Unable to consistently get the most important priorities accomplished 

Internal meetings fail to effectively solve issues

What is EOS®?

EOS®, the Entrepreneurial Operating System®, is a complete set of simple and practical tools to help entrepreneurs get what they want from their business. Implementing EOS® will help leadership teams get better at three things:


Getting everyone in the organization 100% on the same page with where they’re going, and how they plan to get there.


Instilling focus, discipline, and accountability throughout the company so that everyone executes on that vision – every day.


Helping leaders become a more cohesive, functional, healthy leadership team.

My name is Bret Starr and I am the founder and CEO of The Starr Conspiracy.  We are a 60-person integrated business-to-business marketing agency.  Truth be told, we were running a pretty good agency before we implemented EOS.  Our client satisfaction and employee satisfaction consistently exceed industry norms.  However, we knew we could do more and be more if we applied a more diligent approach to “working on the business” along with “working in the business.”  We’ve been working with Tom Barrett for nearly a year now, and the operating system he has helped us implement to manage our business has opened up our opportunities for growth by an order of magnitude (in the truest sense of that phrase — we have 10x the opportunity now than we did before working with Tom to implement EOS.  It’s not easy.  But it works.  I recommend EOS to any executive or business owner that wants to get everyone in his or her company aligned with a vision and rowing in the same direction.  It’s not a silver bullet and it’s not a trick or a shortcut.  If you’re willing to put the time and discipline in to implementing (and sticking to) a proven method for driving the attainment of your company’s goals, then EOS is a great process for you.  Tom has been with us every step of the way.  Sometimes you have to go outside of your company to gain the objective perspective you need to take your business to the next level.  We couldn’t have achieved the amazing results that are starting to snowball for us if it weren’t for Tom Barrett and EOS.  They are part of our story now, and I hope we are part of theirs.

Bret Starr

CEO, The Starr Conspiracy

Tom has added tremendous value to me and my leadership team. We started with a workshop which was a great way to get the team engaged, bought-in and ultimately, on the same page. We continue to engage Tom to help us stay focused on what is most important and to act on the vital few areas that have the greatest impact on the business.
David Jones

CEO, Yesler

I highly recommend Tom to any business leader that fights the battle of gaining clarity and focus on the most important issues facing the business rather than getting consumed in the whirlwind of day to day activity. Over a short twelve month time period Tom taught our team the process that has given us the clarity and focus on the main issues, which has benefitted the business and our peace of mind as leaders.
Bart Krisle

CEO, Tennessee Farmers Cooperative

The 5 Biggest Frustrations Business Owners Face

The EOS Model™

The EOS Model™ provides a visual illustration of the Six Key Components™ of any business that must be managed and strengthened to be a great business. This model applies to big and small businesses alike, in any industry.

The Six Key Components of Any Business

Vision. Strengthening this component means getting everyone in the organization 100 percent on the same page with where you’re going and how you’re going to get there.

People. Simply put, we can’t do it without great people.  This means surrounding yourself with great people, top to bottom because you can’t achieve a great vision without a great team.

Data. This means cutting through all the feelings, personalities, opinions and egos and boiling your organization down to a handful of objective numbers that give you an absolute pulse on where things are with the Vision, People, and Data Components strong, you start to create a lucid, transparent, open and honest organization where everything becomes more visible and you start to “smoke out all the issues,” which leads to…

Issues. Strengthening this component means becoming great at solving problems throughout the organization – setting them up, knocking them down and making them go away forever.

Process. This is the secret ingredient in your organization. This means “systemizing” your business by identifying and documenting the core processes that define the way to run your business. You’ll need to get everyone on the same page with what the essential procedural steps are, and then get everyone to follow them to create consistency and scalability in your organization.

Traction®. This means bringing discipline and accountability into the organization – becoming great at execution – taking the vision down to the ground and making it real.

The EOS Process™

The EOS Process™ provides a proven way to put all the pieces together, incorporating each of the EOS® Tools in the right order to best strengthen each key component of your business.

The EOS® Journey

Getting Started

The 90 Minute Meeting. Led by Tom Barrett, a Nashville-based Certified EOS Implementer™, the 90 Minute Meeting introduces your leadership team to EOS®, getting everyone on the same page to decide if you want to use the system and tools to strengthen your company.

Getting Focused and Clarifying Vision

The Focus Day™

A day to give your leadership team tools to clarify who’s responsible for what, set priorities, improve communication, resolve issues and track critical numbers.

Your leadership team then uses their new tools for the next 30 days to experience real improvement.


  • Hitting the Ceiling
  • Accountability Chart™
  • Rocks
  • Meeting Pulse™
  • Scorecard


Vision Building™ Day 1

Another day with your leadership team that starts by reviewing and sharpening the Focus Day tools. You will then begin to use the Vision/Traction Organizer™ (V/TO™) tool to clarify your vision, starting with who you are, why you exist, what you do and where you are going. You will also get a great tool for reviewing your people.

Your team again uses the tools for the next 30 days to experience more improvement. This is a spaced-learning approach which has proven to be most effective for quickly gaining proficiency with the tools.


  • Review Focus Day™ Tools
  • Core Values
  • Core Focus™
  • 10-Year Target™
  • Marketing Strategy

Vision Building™ Day 2

Another day with the leadership team to master the Focus Day™ tools and continue using the V/TO™ tool to complete your vision, clarify your Marketing Strategy, 3-Year Picture™, 1-Year Plan and priorities for the next 90 days.

With your leaders now focused and all on the same page, you’ll use the tools for the next 90 days to execute your plan and experience more improvement.


  • Marketing Strategy
  • 3-Year Picture™
  • 1-Year Plan
  • Quarterly Rocks
  • Issues List
Achieving Traction®

Quarterly Sessions

A day with your leadership team every 90 days to evaluate their performance, refocus, set priorities for the next 90 days and resolve any issues that might impede progress.

Your team experiences measurable growth and improvement every 90 days – Traction®.



  • Review Prior Quarter
  • V/TO™
  • EOS Tools
  • Set Next Quarter’s Rocks
  • IDS™

Annual Sessions

Two days with your leadership team each year to work on team health and update the vision and plan for the next year and next quarter.



  • Review Last Year/Last Quarter
  • Team Health
  • Organizational Checkup™
  • SWOT Analysis
  • V/TO™
  • 3-Year Picture
  • 1 Year Plan
  • Set Q1 Rocks
  • IDS™

Guaranteed Results

A healthy & focused leadership team and organization

Strong on the six components of Vision, People, Data, Issues, Process & Traction®

Making continual progress towards achieving everything in your vision

Hiring Tom is risk-free and fully guaranteed – you only pay if it works. There are no up-front payments or contracts.

EOS® Blog

Do You Have A Vision For Your Life?

We often think of life as linear, with fixed mile markers setting our pace for the long run: Get your degree. Land the job. Find a partner. Grow your family. Build the career. Maybe even complete an IronMan or two in between. Then, over time, your relationships flex, the kids move out, and your business […]

Should Leaders Shut Down Political Conversations in the Workplace?

It’s the eve of an election in the midst of a global pandemic. My guess is that when it comes to serving up hot topics, this year your workplace is giving the Thanksgiving table an early run for its money. More company leaders are being prompted to speak up and respond to the shifting dynamics […]

How Do You Keep Your Team Together When the World is On Fire?

It’s undeniable how hot things are in our country with an ongoing global pandemic playing out in the backdrop of our fractured States of America. It’s likely your team is feeling the heat, and before you even realize it, anger and fear trumps you and your team’s own knowing of how to show up and […]

One Thing I’m Taking with Me from 2020

As 2020 comes to a close and we look longingly toward a brighter 2021, I wonder how we will come out the other side of all the unrest, anger, distrust, and fear. I’ve always been a glass half full kind of gal, so I choose to enter 2021 hopeful – without letting go of the […]

Eight challenges of self-implementing EOS®

The “Iron Triangle” captures the inherent tradeoffs in project management between cost, time, & scope and their ultimate impact on quality. Companies considering EOS® implementation face similar tradeoffs, but it is usually framed more as the choice between self-implementing EOS® or using an outside Professional or Certified EOS Implementer™. Eight challenges of self-implementing EOS® The […]

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Not getting what you want from your business & life?

Schedule a call to discuss how we can help

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