Proven Processes to Help You Succeed 

Productive.  Healthy.  Aligned.


with the Entrepreneurial Operating System®

EOS® is a complete set of simple concepts and practical tools that has helped thousands of entrepreneurs get what they want from their businesses. By mastering this simple way of operating, leadership teams of growth-oriented companies systematically and permanently improve.

3 Steps to Get What You Want From Your Business

Too many businesses are unable to implement the changes necessary to break through the barriers that are stalling profitable growth.  So we utilize proven processes to guide owners & leadership teams to improve results and team health.

1. Discovery Call

We ask questions to understand your objectives and identify the issues that are holding your business back.


2. Create An Actionable Plan

We create an actionable plan to achieve your stated objectives & goals.



3. Implement & See Results

We guide you and your leadership team to take the actions necessary to produce the results you want.


Team Workshops

Being a healthy and unified team doesn’t just happen, it has to be committed to and worked towards on a regular basis. We help teams align around a vision through team building sessions and coaching that leads to optimal cohesion and greater productivity.

How we help entrepreneurs

get what they want from their business

Entrepreneurial Operating System®

Achieve Traction® by implementing the Entrepreneurial Operating


Create an actionable strategic operating plan your team will buy into & execute.

People Strategy

Optimize the return on your most valuable asset – your people.

Team Workshops

Improve team health & effectiveness.

Leadership Coaching

Grow as a leader through greater self-awareness and coaching.


Discover the long-term plan for your life.

Not getting what you want from your business & life?

Schedule a call to discuss how we can help

My name is Bret Starr and I am the founder and CEO of The Starr Conspiracy.  We are a 60-person integrated business-to-business marketing agency.  Truth be told, we were running a pretty good agency before we implemented EOS.  Our client satisfaction and employee satisfaction consistently exceed industry norms.  However, we knew we could do more and be more if we applied a more diligent approach to “working on the business” along with “working in the business.”  We’ve been working with Tom Barrett for nearly a year now, and the operating system he has helped us implement to manage our business has opened up our opportunities for growth by an order of magnitude (in the truest sense of that phrase — we have 10x the opportunity now than we did before working with Tom to implement EOS.  It’s not easy.  But it works.  I recommend EOS to any executive or business owner that wants to get everyone in his or her company aligned with a vision and rowing in the same direction.  It’s not a silver bullet and it’s not a trick or a shortcut.  If you’re willing to put the time and discipline in to implementing (and sticking to) a proven method for driving the attainment of your company’s goals, then EOS is a great process for you.  Tom has been with us every step of the way.  Sometimes you have to go outside of your company to gain the objective perspective you need to take your business to the next level.  We couldn’t have achieved the amazing results that are starting to snowball for us if it weren’t for Tom Barrett and EOS.  They are part of our story now, and I hope we are part of their’s.

Bret Starr

CEO, The Starr Conspiracy

How do you know where you are going in your company if you don’t know what the end goal of your life is? It’s great to have a mission and vision for your team and business, but it’s exponentially more impactful when you wake up every morning knowing you have personal purpose in all you do – at home and in the office. Know yourself, know your reason for being, and then go, infuse that into all you do. You’ll be glad you did and more content and engaged.

Dusty Gulleson

CEO, e-Resources

I’m a big believer in Traci’s ability to get teams and businesses to embrace calm, thoughtful and collaborative practices which drive significantly greater efficiency and effectiveness.  Traci invests in candidly understanding goals, challenges and advantages and then crafting strategies that are manageable, consistent, thorough and ongoing.  I think she is a great asset for any business, but particularly a young business with a unique offering and a sense of mission.

John Dailey

Senior VP, New Business Development, Scripps Networks


Read Traction – now what?

Like many entrepreneurs you’ve either read or heard about the book “Traction” by Gino Wickman, which explains the power of the Entrepreneurial Operating System®.  EOS® is a set of simple, yet powerful real world tools that allows entrepreneurs to get that they want from their business & life by strengthening the six key components of […]

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Some of the great clients we’ve partnered with

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