Southwest Airlines is by far the most successful commercial airline in US history.  But Southwest’s beginnings can be traced back to this simple napkin drawing…

During the early days of a business, any paying customer is an ideal customer. The reality of trying to make payroll, gain experience and develop a reputation drives many entrepreneurs to accept any paying work that comes their way.

In their book "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" W. Chan Kim and Renee Mauborgne’s divide the world of business competition up into two oceans - red and blue.

The old saying “He who tells the best story wins” has proven true in all areas of life, across the world, and down through the centuries.